It goes without saying that the past year has been eventful. From a global pandemic that has taken lives and transformed each of us, racial reckoning following the murder of George Floyd, divisive politics, and the intensifying effects of climate change — it’s been a year quite a year for all of us.
Amidst the heaviness there has also been incredible growth for my small business. Last year we benefited from a surge of media attention towards BIPOC-owned businesses. While some of that faded quickly, we are so grateful for the many people who connected with the Two Days Off’s mission and joined our supportive community!
Over the first half of 2021 we launched a brand new web shop, accomplished our second year of carbon neutrality certification, joined the Hometown Heroes Collective, launched a new eco-knit line and collaborative capsule, and created the Community Fund. Just reading back this list of achievements brings me so much pride in the business and my small, but mighty team. And 2021 isn’t over yet, we have some exciting things in store later this year to help us meaningfully serve this community even better.
I look at being a sustainable company holistically and it can be challenging to strike a balance between doing the work we love and are privileged to do, while pacing ourselves to avoid burnout. Sustainability is not simply about the environment alone after all. So it is very important that I build a business that values and cares for its team as much as its customers.
As the world opens up and we get closer to “normalcy” I have decided to intentionally slow down Two Days Off for what we’re calling the Summer Slow Down. What this means is that our team will be taking extended vacations over the summer, we won’t be working on weekends, and we will show up less on social media. It also means we will be able to focus more on delivering value when we are present, and enjoy a truly restful summer season.
We will still be here Monday through Friday, working away on manufacturing the Yoko Capsule, shipping out your orders, and answering your inquiries. We will also still be sending our beloved monthly Taste newsletter and publishing sustainability articles. What we may not be doing much of is posting or engaging on social media (email us instead!). And we understand that this may affect how often the algorithms will show you our content so if you don’t want to miss our posts be sure to turn on notifications.
Lastly, I encourage you to sign-up to our newsletter. We take so much pride in sending beautiful and thoughtful emails. The hope is that this slow down will create space for more of them as well as time for a special new project (@twodaysofflab!).